There is no more important issue facing today's enterprise than the digital age gap. The irresistible force of a new generation that has grown up digital is meeting the seemingly immovable object of previous generations in the workforce with their old ways of working and managing. To avoid a generational clash and exploit the power of inter-generational collaboration and knowledge sharing, every organization needs to think differently. Generation Blend spells out clearly what your company needs to do to get it right.

— Don Tapscott,
co-author Wikinomics and author,
Growing Up Digital: The Rise of the Net Generation

The dirty little secret of technology companies -- which these days means essentially every company -- is that their most critical asset is their people. Generation Blend is a uniquely-powerful tool for grasping the forces that are driving the tumultuous changes afoot in today's work force, and for managing with and through them most effectively. Rooted in the concrete lessons of case study, it draws important lessons for managers and decision-makers who must understand the future of the workplace-- and that, I believe, means all of us. Generation Blend is must reading for managers who mean to succeed over the next decade.

— Lawrence Wilkinson,
Chairman, Heminge and Condell and Co-Founder,
Global Business Network

Generation Blend presents timely data and analysis about the generations from such a wide range of sources that this book is sure to become essential reading for people who want to understand and bridge the generational divide at work. If you want to engage, motivate and retain young workers without driving the veteran workers away, then this book can help you..

— Penelope Trunk,
columnist for the Boston Globe, blogger,
and author of The Brazen Careerist

Salkowitz usefully explains how generational attitudes shape workers' responses to technologies in the workplace and offers practical recommendations for how organizations can respond to increase the success of technological innovation. He opens a discussion that will only rise in importance as the rising generation of Millennials enters the workplace in full force in the decade ahead.

— Bill Strauss and Neil Howe,
authors, Generations, 13^th Gen,
and Millennials Rising: The Next Great Generation

How refreshing to read a book that not only illuminates the role of technology in work but spans traditional generation gaps in clear, engaging, well-researched terms. In Generation Blend, Rob Salkowitz turns traditional thinking upside down for a witty and enlightening look at the unique technological challenges facing today's workforce.

— Paul Andrews,
technology columnist and author,
How the Web Was Won.