Emphasis Added

Notes on the intersection of demographics and technology
Thursday, February 28, 2008 4:48 PM

TMI

Tomorrow I am having the first (hopefully of many...) big press event for Generation Blend. My colleague Dan Rasmus and I are meeting with foreign reporters at Microsoft as part of their big Information Worker Vision event, and Dan will be interviewing me on stage for a while until we open it up to Q&A.

I've been somewhat nervous about this for a while. I have never had a problem speaking in public, and I certainly have plenty to say on the themes of Generation Blend, but for the last week or so, I have been very tongue-tied when trying to describe it to people. It seems reasonable to me that if you are an author, you should have a pretty good answer if someone asks, "so what is your book about?" Yet more often than not, I have managed to babble on as though my brain were a bowl of cold spaghetti. This is not recommended at a press event, especially when many of the reporters are not native English-speakers.

Today we had our run-through in front of the Microsoft PR team. About two questions in, I suddenly felt the fog clear. I had an answer for everything, my stories had points (some were even funny), I was doing all that eye-contact stuff they tell you to do. It was weird. No amount of preparation could have got me to that point. It just had to happen. It's like all the information was floating around in my head in a super-saturated suspention, and suddenly a seed crystal appeared to gather it all into a coherent whole. I'm not sure this is replicable on command (though I hope it is), but it was certainly a good feeling!

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The Raven said:

In a discussion about working problems, somebody at DKos says this:

<EM>My colleagues are pissing me off. There's a huge generation gap in my department and I don't know how to communicate with many of the elders. By that, I mean the over-40s. (I'm not saying they're old, just that there was a HUGE hiring boom a few years ago).</EM>

A few comments later, this writer is pressed to clarify his meaning. He says:

<EM>It's more a difference between the direction people see the department moving in (horrid grammar, I know, but I'm soooo tired). The over-40s tend to be very staid and reactionary, whereas the under-40s tend to be progressive. There are, of course, exceptions, though it mainly boils down to empathy. I know I'm not explaining my situation well.</EM>

I found this to be an excellent opportunity to direct some traffic your way. Cheers. - R

March 2, 2008 4:55 AM

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Generation Blend is must-reading for managers who mean to succeed over the next decade.”

 – Lawrence Wilkinson, Chairman, Heminge and Condell & co-founder, Global Business Network

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Rob Salkowitz is a writer and consultant specializing in social technology and next-generation workforce. He is the author of Generation Blend and co-author of Listening to the Future, and a principal in the Seattle-based communications firm MediaPlant.

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