Emphasis Added

Notes on the intersection of demographics and technology
Wednesday, February 20, 2008 10:37 AM

Generations International

Generation Blend draws most of its data about generational attitudes and experiences from the United States. There's every reason to believe that the digital age gap exists around the world, especially in societies that made an abrupt transition from pre-industrial economies to information economies.

However, it's not clear to me how the digital divide fits within the framework of larger generational issues in some of those countries. For example, the historical experience of those born in the 1960s and 1970s - what we call "Generation X" in the US - was remarkably different in Eastern Europe, where the 1980s were a time of dramatic liberalization and idealism, rather than an age of ideological reaction focused primarily on the accumulation of wealth. One must imagine that the outlook of the Russian Baby Boom (b.1946-1964), or the Chinese, has little in common with its American counterpart, especially given how little contact those societies had with one another, and how little common information they shared.

Now the Internet has changed all that. The Millennials appear to be the first truly global generation, influenced by a global media and pervasive cross-cultural connectivity. One example is this Cuban blog, Generación Y,  where the young writer Yoani Sánchez (b.1975) provides a first-hand account of the transition of power that took place there yesterday.

Even so, "Generation Y" seems to have its own distinct, and amusingly specific, meaning in Cuba. According to this translation of Yoani's editorial  (at Salon), "the "Y" a reference to the generation born during the '70s, when Russian and Russian-influenced names, many beginning with "Y," such as  Yanisleidi, Yoandri, Yusimí, Yuniesky, etc. were in vogue in Cuba. These are the Cubans who came into adulthood after the collapse of the Soviet Union and the Cuban economy in 1989 and for whom the revolution was not a personal experience."

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Rob Salkowitz is a writer and consultant specializing in social technology and next-generation workforce. He is the author of Generation Blend and co-author of Listening to the Future, and a principal in the Seattle-based communications firm MediaPlant.

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